Tessera is a company that imports unique products from countries such as Peru, Turkey, Mexico, etc. This project consisted of three phases: transforming a residential space for Tessera’s launch party, creating an inviting showroom space, and turning a large warehouse into a Turkish bazaar to showcase the larger part of Tessera’s collection. Merchandising is the key element in this project. Different elements of style, color, and texture are integrated together to brand the company in a unified and persuasive manner.